Aimée-Lee Xu Hsien is a Chinese-Irish-Australian Writer and Director who likes to approach comedy like its drama, and drama like its comedy. The result is irreverent and playful, and will get you in the feels when you least expect it. Aimée-Lee aims to elevate reality through richly detailed production design, bringing a lavish visual style to all her work.

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In 2024, Aimée-Lee wrote and directed Pleasant Avenue (5 x 6 mins), financed by Screen Australia and Screen NSW, and starring an ensemble cast including Heather Mitchell, Ursula Yovich and John Batchelor. Pleasant Avenue was released on Facebook to rave reviews and over 300K views in its first week. Aimée-Lee was nominated for an ADG Award for Best Directing Online Shortform, and the series was selected for both Sydney and Melbourne WebFest.

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In 2025, Aimée-Lee  directed and co-wrote her second online series financed through Screen Australia and Screen Queensland,  another ensemble comedy (8 x 4 mins) currently under embargo but soon to be announced.

 

Commercially, Aimée-Lee is signed with Rabbit, and has directed TVCs for clients including Volkswagon, MLA, Uber Eats, CommBank, PayPal, Mars, ABC, and a six-camera broadcast event for Tik Tok.

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Aimée-Lee's past credits include her short film, Jump, which won Best Short Film at the Academy Award-accredited Palm Springs International ShortFest 2013 and Provincetown International Film Festival 2013. The film went on to play at 25 international film festivals and was licensed by Tribeca Film Festival for airlines. Her follow up short, The Palace That I Live In (written by Lale Teoman) had its world premiere at Palm Springs International Short Fest, 2014 and among others, screened at the NYC Independent Film Festival and Edinburgh Short Film Festival 2015.

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Aimée-Lee has had the benefit of two directing attachments. The first with drama heavy-hitter Kim Farrant, on the 2014 feature film Strangerland, starring Nicole Kidman, Hugo Weaving and Joseph Fiennes. The second was in 2024 when she shadowed Trent O'Donnell on Colin From Accounts season two, and honed her comedy chops.

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Aimée-Lee has also been nominated for an ADG Award in music video direction, and has directed clips for a host of Aria-award nominated artists including Lime Cordiale and Thundamentals. In 2025 she will be a music video category judge at the D&AD Awards in London, alongside François Rousselet, Dougal Wilson and Salomon Ligthelm.

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